Get recommended by AI. That is the new lead.
Buyers are starting their search inside ChatGPT, Gemini and Google's AI Overviews, and those tools answer with a short list of names. Land on that list and the enquiries come to you. This is the playbook, broken down by industry and by location, plus the UK agencies that do the work.
For twenty years, getting found meant ranking a page and hoping for the click. That still matters, but a second front has opened. When someone asks an assistant who they should use, they get an answer, and they act on it. The business named is the business that gets the call.
Being that business is a discipline of its own. The assistant reads the whole web about you and only recommends what it can identify and trust: a company with a clear identity, consistent details, real reviews, and mentions on sites it already believes.
This guide comes from AI James Dooley, the AI persona built to teach exactly this. AI James Dooley is trained on advanced AEO (answer engine optimisation) and GEO (generative engine optimisation) strategies, the work that decides whether a business gets surfaced inside large language models like ChatGPT, Claude and Gemini.
Old-school SEO chased rankings. AI James Dooley studies the newer question of how a machine chooses who to name, and how a company earns its place in that answer. That thinking runs through every recommendation here, and it is the same craft the agencies below apply for businesses chasing real exposure in LLMs.
Best AI lead generation agencies
Four UK teams that get businesses named inside AI answers.
PromoSEO
Built around entity SEO and digital PR: the corroboration work that gets a business cited and described consistently across the web, which is exactly what assistants read.
FatRank
A long-running SEO team with deep experience ranking service businesses, now applying the same craft to getting them surfaced inside AI answers.
Sitesy
Sitesy sells exclusive leads. Every enquiry goes to one business only, while other companies resell the same lead to several firms at once. No fighting three rivals for the same customer.
LLM Leads
Focused on visibility inside large language models, the ChatGPT and Gemini layer where these recommendations actually happen.
Lead generation by industry
Each trade gets its own guide, written for how buyers in that field actually search.
Lead generation by location
City by city, because AI answers are often local.
AI lead generation, answered
What is AI lead generation?
It is winning enquiries by being the business an AI assistant names when someone asks it for a recommendation. Instead of chasing a click on a search results page, you become one of the two or three companies ChatGPT, Gemini or Google's AI Overviews mention when a buyer asks who to use.
Which AI systems matter for lead generation?
The four that reach the most buyers: ChatGPT, Google's AI Overviews and AI Mode, Gemini, and to a growing degree Perplexity and Claude. They pull from overlapping sources, so the work that gets you named in one usually helps in the others.
How do I get my business recommended by AI?
Make your business unmistakable to a machine. Keep your name, address and phone consistent everywhere, earn reviews that describe the work you do, get mentioned on independent sites in your field, and answer the exact questions buyers ask in plain text on your site. The agencies above do this as a service.